According to the company, the logo has been designed in three parts, with the ‘symbol,’ ‘wordmark’ and ‘attribution’ each signifying a variety of different things in relation to the project.
To take just one example, the three horizontal lines of the symbol “represent the distinct but interconnected disciplines of public safety. They’re united in communications, symbolised by a notch in the lower right corner. This forms a speech bubble that signifies seamless communication and harmonious interoperation for first responders nationwide.”
Speaking of the new branding, AT&T senior vice president FirstNet Chris Sambar said: “Whenever first responders see it, they can be confident that they are getting something just for them. It’s built in collaboration with them, backed by the expertise of AT&T and approved with the advocacy of the First Responder Network Authority.
“The story of FirstNet is far from over. But as it continues to grow into the solution first responders demand and deserve, we’re proud of where we’ve been. And we’re excited about where we’re going, ready to help first responders nationwide overcome their communications challenges and stand strong together."
As reported by TETRA Today at the end of last year, all 50 US states - together with the District of Columbia, Puerto Rico, and the US Virgin Islands – have signed up to join the country’s new LTE-enabled public safety communications network.
