According to a statement: “Anja will play a key role in shaping the strategic future of our company. Her arrival marks a turning point that will bring fresh impetus and innovative strategies to Swissphone.
"[She has] an impressive track record at Swisscom, where she redefined the boundaries of smart end-to-end operations. Her ability to orchestrate technology-enabled solutions has set new standards in the telecom and IT industry. Anja’s wealth of experience in transforming complex systems and leading high-performance teams will bring a new dynamic of operational excellence to Swissphone.”
The statement continued: “The integration of production, ICT, purchasing, application engineering, as well as internal sales and customer care under her leadership will not only create synergies, but also innovative solutions that will consolidate and further expand Swissphone’s position in the industry.”